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The brand is known for marketing body positivity and offering size-inclusive bras and half-cup sizes. ThirdLove is also known for its online FitFinder quiz, which helps users determine their best fit bra and style. [1] [2] [3] In 2017, Zak was named one of Fast Company's "100 Most Creative People". [4]
Demi-cup: Sometimes referred to as a half-or shelf bra. A partial-cup bra style that covers from half to three-quarters of the breast and creates cleavage and uplift. Most demi-cup bras are designed with a slight tilt that pushes the breasts toward the center to display more cleavage. [4] The straps usually attach at the outer edge of the cup.
For example, the company introduced large floor displays with fitting charts so that women could find the right size without a custom fitting. [4] In 1954, ILC was sold to Stanley Warner Corporation for $15 million [8] ($170 million in modern dollars [9]). The following year, it was the first to advertise under-garments on network television. [10]
Some men find the odor of a woman's bodily secretions sexually arousing, and will use the dirty panties as a masturbation aid. The sale of dirty panties, sometimes worn for several days, and sometimes customized with requested stains, is a significant niche in the sex work field. A far smaller market sells used male underwear to gay men. [26]
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The cup size varies depending on the band size. A D cup on a 38 band is larger in volume than a D cup on a 34 band, as the volume of a woman's breast increases as her chest band dimension increases. [99] In countries that have adopted the European EN 13402 dress-size standard, the measurement is rounded to the nearest multiple of 5 centimetres ...