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Fisher-Price, Inc. is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York.It was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Helen Schelle and Margaret Evans Price.
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The Fisher Price Little People logo used beginning in mid-2007. From left to right: Eddie, Sonya Lee, Michael. Little People is a toy brand for children ages 6–36 months and to ages 3 and up, originally produced by Fisher-Price, Inc. in the 1960s as the Play Family People. The current product line consists of playsets, mini-sets and ...
In 1994, the Power Wheels Line was bought by Mattel, who placed it under their Fisher-Price subsidiary. With the addition of new vehicle licenses the new Power Wheels lines did well. In 1999, Fisher-Price announced the Harley-Davidson Motorcycle ride-on toy [2] – which contributed to a year of record sales for the entire product line.
Rescue Heroes are a line of action figures targeted towards preschool-age children, released by Fisher-Price.The line was first introduced in 1997, depicting various rescue personnel, such as firefighters, police officers, and construction workers, which included interchangeable tool packs that attached to the back of figures and featured various electronic or mechanical gimmicks.
Adventure People was a toy series introduced by Fisher-Price in 1975. [1] The line lasted through 1985 and was targeted towards 4-9 year olds. [ 2 ] [ 3 ] Although they served as an alternative to G.I. Joe and other, similarly themed action figures , they utilized the 3.75 inch size which was made famous by Kenner's Star Wars line.