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The Seagram's Distillery (also known as the Calvert Distillery) is a historic building complex in Louisville, Kentucky, on Seventh Street Road.It was originally constructed between 1933 and 1936 for the production of bourbon whiskey by Distillers Corporation Limited, who acquired Joseph E. Seagram & Sons (later renamed to The Seagram Company Ltd.) in 1928.
The Seagram Company Ltd. (which traded as Seagram's) was a Canadian multinational conglomerate formerly headquartered in Montreal, Quebec.Originally a distiller of Canadian whisky based in Waterloo, Ontario, it was in the 1990s the largest owner of alcoholic beverage brands in the world.
Seagram's Seven Crown, also called Seagram's Seven, or simply Seven Crown, is an American blended whiskey produced by Diageo under the Seagram's name. Seagram's beverage division was acquired by Diageo, Pernod Ricard , and The Coca-Cola Company in 2000.
Crown Royal, originally known as Seagram's Crown Royal, is a blended Canadian whisky brand created by Seagram and owned by Diageo since 2000. [1] Production of Crown Royal is done at Gimli , Manitoba , while the blending and bottling of the whisky are done in a facility in Amherstburg , Ontario .
In November 2018, Sazerac announced it would acquire 19 spirits brands from Diageo Plc, including John Begg blended Scotch, Seagram’s V.O. Canadian whisky, Myers’s rum, Parrot Bay rum liqueur, Romana Sambuca, Popov vodka, Yukon Jack whisky liqueur, Goldschläger cinnamon liqueur, Peligroso tequila, Grind liqueur and Booth’s gin. [48] [49]
The Benchmark brand was created by Seagram's in the late 1960s to be a luxury or premium-level bourbon. At that time, the whiskey was not called McAfee's, but simply Benchmark Bourbon; and the name McAfee came much later. Originally Benchmark was sold in a decanter-style bottle with a black label. [4]