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Wrangler Jeans were first made by the Blue Bell Overall Company, which had acquired the brand when it took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein ("Rodeo Ben" [ 1 ] ), a Jewish [ 2 ] tailor from Łódź who worked closely with cowboys , to help design jeans suitable for rodeo use. [ 3 ]
The Original Arizona Jean Company, known as Arizona Jean Co or Arizona Jeans, is an American clothing company that manufactures jeans and other related clothing items. Initially preceded by JCPenney's 1970s Plain Pockets jeans line, Arizona Jean Company was founded as a private label of JCPenney in 1990. [1] [2] In 2008, the company became ...
That year, the company adopted the JCPenney style in advertising. [16] and its revenues reached $5 billion (equivalent to $37.6 billion in 2025) for the first time and catalog business made a profit for the first time. [17] JCPenney reached its peak number of stores in 1973, with 2,053 stores, 300 of which were full-line establishments. [17]