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Authentic leadership, while having no formal or unequivocal definition, is a growing field in academic research. [1] The idea has also been embraced by leaders and leadership coaches, who view it as an alternative to leaders who emphasize profit and share price over people and ethics.
The Three Levels of Leadership model attempts to combine the strengths of older leadership theories (i.e. traits, behavioral/styles, situational, functional) while addressing their limitations and, at the same time, offering a foundation for leaders wanting to apply the philosophies of servant leadership and "authentic leadership". [2]
The difference leaders make is not always positive in nature. Leaders sometimes focus on fulfilling their own agendas at the expense of others, including their own followers. Leaders who focus on personal gain by employing stringent and manipulative leadership styles often make a difference, but usually do so through negative means. [174]
Leaders who have mastered the art of making grand but not entirely true statements —or outright lying—are also likely to be admired despite the half-truths, according to Pfeffer’s analysis.
The book—based on interviews between George (a Harvard Business School professor) and over 125 leaders including David Gergen, Starbucks CEO Howard Schultz, and Sir Adrian Cadbury—discusses the qualities and effectiveness of "authentic leadership" and its viability in the business and political worlds.
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