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Lighthouse aims to help web developers, the tool can be run by using Chrome browser extension or by using terminal (command) for batch auditing a list of URLs. Google's recommendation is for using the online version of Page Speed Insights as of 15th May 2015.
Technical SEO audits - this often involves crawling the entire site, beginning with a review of site content, structure, and adherence to best practices such as web accessibility. Link audit: A link audit assesses the quality and quantity of the links to your website. It looks for broken links, low-quality links, and backlinks from spammy websites.
Google Search Console (formerly Google Webmaster Tools) is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites. [1] Until 20 May 2015, the service was called Google Webmaster Tools. [2]
The free version allowed running a few experiments at the same time, and a user needed to upgrade to Google Optimize 360 to run more of them. There were also other constraints, including limited audience targeting options. [1] [3] The Google Optimize editor was a Chrome extension that allowed changing some aspects of visible HTML elements.
Google offers free tools to do some basic keyword analysis. All the results are based on data from the Google search engine. Google recently [when?] released an update to the Google Keyword Planner and changed some of its policies by which the first campaign must be set to get the Keyword Planner back. This is a type of Google Ads account that ...
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