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A Parisian Flower Market by Victor Gabriel Gilbert A wedding bouquet of cymbidium arranged by a florist. Floristry is the production, commerce, and trade in flowers.It encompasses flower care and handling, floral design and arrangement, merchandising, production, display and flower delivery.
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Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
In 2021, the world wide cut flower market is estimated at US$10.8 Billion, wholesale value, based on trade statistics from 114 countries. [9] The major importers of cut flowers, as percent of world cut flower imports, in 2021 were the United States (21%), Germany (15%), the Netherlands (12.5%), the United Kingdom (9.4%), Russia (5%), France (4.6%).
Floral design or flower arrangement is the art of using plant material and flowers to create an eye-catching and balanced composition or display. Evidence of refined floral design is found as far back as the culture of ancient Egypt. Floral designs, called arrangements, incorporate the five elements and seven principles of floral design. [1]
The wedding industry in the United States is the providers of services and goods for weddings in the U.S., taken as a whole. Every year in the United States, there are approximately 2.5 million weddings. [1] The United States wedding industry was estimated to be worth about $70.5 billion as of 2022. [1]