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CouponCabin provides online coupon codes from American retailers. The site also provides printable coupons for local businesses and groceries, daily deal aggregation and product recommendations. CouponCabin was founded in Chicago, Illinois, in March 2003 by Chicago entrepreneur Scott Kluth, a former employee of Sears. [1]
RetailMeNot.com, a digital coupon site in the United States [3] eConversions, the parent company of Gutschein-Codes.de in Germany and VoucherCodes, a voucher code site in the United Kingdom [19] [20] Ma-Reduc.com and Poulpeo.com, digital coupon and cash back sites in France [21] ZenDeals.com, a North American coupon site (October 9, 2013) [22]
7-Eleven e-coupon from Taiwan. Digital coupons (also known as e-coupons, e-clips or clipped deals) are the digital analogue of paper coupons which are used to provide customers with discounts or gifts in order to attract the purchase of some products. Mostly, grocery and drug stores offer e-coupon services in loyalty program events.
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Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]
The GS1 Databar Coupon code has been in use in retail industry since the mid-1980s. At first, it was a UPC with system ID 5. Since UPCs cannot hold more than 12 digits, it required another barcode to hold additional information like offer code, expiration date and household ID numbers.