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In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project.
SWOT is an acronym for strengths, weaknesses, opportunities and threats. The SWOT analysis can be used to evaluate a company’s competitive position and may help a company’s leadership team ...
The organization analysis revealed the competences of the organization and also its strengths and weaknesses. These strengths, weaknesses, opportunities and threats summarize the entire context analysis. A SWOT-i matrix, depicted in the table below, is used to depict these and to help visualize the strategies that are to be devised.
A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified.
Porter five forces analysis, which addresses industry attractiveness and rivalry through the bargaining power of buyers and suppliers and the threat of substitute products and new market entrants; SWOT analysis, which addresses internal strengths and weaknesses relative to the external opportunities and threats;
A SWOT analysis is another method of situation analysis that examines the strengths and weaknesses of a company (internal environment) as well as the opportunities and threats within the market (external environment). A SWOT analysis looks at both current and future situations.
A SWOT analysis is used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business, or organisation. The analysis involves identifying and analysing the key internal and external factors that impact the organisation’s ability to achieve its goals and objectives. [7] The four attributes of SWOT analysis are:
Image source: The Motley Fool. Phillips 66 (NYSE: PSX) Q4 2024 Earnings Call Jan 31, 2025, 12:00 p.m. ET. Contents: Prepared Remarks. Questions and Answers. Call ...