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Kirkbi A/S (Kirkbi) is a Danish investment management company headquartered in Billund, Denmark that serves as a family office to manage the fortune of the Kristiansen family, the current owners of The Lego Group. It owns 75% of The Lego Group, 47.5% of Merlin Entertainments and BrainPop.
Following the sponsored Lego Hero Factory: Breakout event, the Roblox Corporation and The Lego Group originally had a deal to release another Lego-tie in event on the platform later that same year, but this time, to promote the Lego Star Wars: The Clone Wars line of sets from 2012, that were directly based on the 2008 CGI-animated series of the ...
Lego Media also operated a motion picture division, which produced the BBC children's series Little Robots for Cosgrove Hall Films. [47] In 2003, this division was rebranded to Create TV and Film Limited and became independent from the Lego Group under Lego's majority owner Kirkbi A/S, which allowed Create TV and Film to branch onto other projects.
Lego bucked a 7% decline in the global toy market last year as it boosted consumer sales by 4%, notching up revenues of DKK 66 billion ($9.7 billion) for 2023 in the process.
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [117] [118] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...
Lego Modular Buildings (stylized as LEGO Modular Buildings) is a series of Lego building toy sets introduced in 2007, with new sets usually being released annually. Created in response to feedback and suggestions from the Adult Fans of Lego bricks (AFOL) and Teen Fans of Lego (TFOL) communities, the sets in this series are generally intended for more advanced builders.
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
The LEGO Movie™ 4D A New Adventure was added to Legoland California on February 6, 2016. [80] LEGO NINJAGO – Master of the 4th Dimension opened on January 12, 2018. [81] LEGO City 4D – Officer in Pursuit! was added on April 12, 2019. [82] In February 2019, sets from The Lego Movie 2 were installed in the Imagination Zone. [83]