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  2. Middle of the market - Wikipedia

    en.wikipedia.org/wiki/Middle_of_the_market

    In 2006, Boeing was evaluating a successor for the Boeing 737 in the 100–200 seat market within the Boeing Yellowstone Project as the Y1. [7] In 2008, ILFC's Steven Udvar-Hazy told Boeing to develop a midrange 787 derivative, between the 787-8 and 787-3 and industry consultant Richard Aboulafia observed it would be a good replacement for the Boeing 767-300ER. [8]

  3. Airline stocks soar as demand for premium travel booms - AOL

    www.aol.com/finance/airline-stocks-soar-demand...

    Airline industry watchers see a strong end-of-the-year finish for the stocks of big US carriers. ... Click here for in-depth analysis of the latest stock market news and events moving stock prices.

  4. Why the market is responding favorably to airline stocks - AOL

    www.aol.com/news/why-market-responding-favorably...

    Ann Berry, Wheelhouse Chief Investment Officer, joins Yahoo Finance to discuss the outlook on the overall market, the airlines industry, big tech, and the IPO market.

  5. The airline industry is in flux; what does that mean for ...

    www.aol.com/airline-industry-flux-does-mean...

    However, the airline remains in recovery mode as it has been battered in the stock market this year and still had a debt of $40 billion as of March. Southwest ditches polarizing seating model

  6. Basic economy class - Wikipedia

    en.wikipedia.org/wiki/Basic_economy_class

    Restrictions vary between different airlines, but they generally include not allowing passengers to change or cancel tickets or select seats for free. They are seen as a strategy for market segmentation. In the United States, Delta Air Lines was the first airline to introduce basic economy fares in 2012.

  7. Market segmentation - Wikipedia

    en.wikipedia.org/wiki/Market_segmentation

    Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...

  8. Here are the steps the airline industry is taking to create a ...

    www.aol.com/news/steps-airline-industry-taking...

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  9. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market segmentation: Market segmentation is the division of the market or population into subgroups with similar motivations. It is widely used for segmenting on geographic differences, demographic differences (age, gender, ethnicity, etc.), technographic differences, psychographic differences, and differences in product use.