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Seiko produces watches with quartz, kinetic, solar, and mechanical movements of varying prices, ranging from around ¥4,000 (US$45) to ¥50,000,000 (US$554,000). [28] Seiko has created many different brands in Japan and the international market including Lorus, Pulsar, and Alba.
[6] [7] Watches made by the company are sold through the Seiko Watch Corporation, a subsidiary of Seiko Group. The watch brand Orient Watch, also known as Orient Star, has been owned by Epson since 2009 and was fully integrated into the company in 2017.
Seiko Quartz Astron 35SQ, the world's first commercial quartz watch developed by Suwa Seikosha. 1881 — Kintarō Hattori opens the watch and jewelry shop "K. Hattori" (Hattori Tokeiten in Japanese; currently named Seiko Holdings Corporation) in the Ginza area of Tokyo, Japan.
Seiko, SII and Epson logos. Three companies share "Seiko" in their official names but have different corporate visual identities.. Seiko Group (セイコー・グループ, Seikō Gurūpu) was a Japanese corporate group consisting of three core companies Seiko Holdings Corp. (Seiko; f/k/a K. Hattori & Co., Hattori Seiko), Seiko Instruments Inc. (SII; f/k/a Daini Seikosha, Seiko Instruments ...
Using Seiko's own family of movements but with modern styling designed to appeal to younger customers, Alba watches are primarily aimed at Asian and Middle Eastern markets in the hope of creating long-term loyalty to the Seiko group as these customers' purchasing power increases. [3] The word 'Alba' translates to 'dawn' in Italian, and Spanish. [4]
The Royal Orient line was discontinued around 2016, likely to prevent cannibalism between it and fellow Seiko group brands Grand Seiko, and Credor. To celebrate 70 years of the Orient Star line, the Orient Star skeleton watch was introduced with a silicon escapement made using Epson's MEMS technology, which has been used in high end Seiko ...