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Suntory "blue" rose Rosa 'Cardinal de Richelieu' rose, used for the first genetic engineering experiments. Scientists have yet to produce a truly blue-colored rose; however, after thirteen years of collaborative research by an Australian company, Florigene, and a Japanese company, Suntory, a rose containing the blue pigment delphinidin was created in 2002 by genetic engineering of a white rose ...
1-800-Flowers.com, Inc. [1] is a floral and foods gift retailer and distribution company in the United States. The company's focus, except for Mother's Day and Valentine's Day , is on gift baskets. They also use the name 1-800-Baskets.com . [ 1 ]
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The significance of Florigene's technology is the brand potential of its novel flower varieties - a blue rose is a marketer's dream. In 2004, after 20 years and A$45 million worth of exhaustive research and prolific patenting, Florigene and Suntory scientists announced to the world the development of the first rose in the pipeline to a true blue rose. [1]
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