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A Johnson Box is commonly found at the top of direct mail letters, containing the key message of the letter. Its purpose is to draw the reader's attention to this key message first, and hopefully grab their attention, enticing them to read the rest of the letter.
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Letters, especially those with a signature and/or on an organization's own notepaper, are more difficult to falsify than is an email, and thus provide much better evidence of the contents of the communication. A letter in the sender's own handwriting is more personal than an e-mail and shows that the sender has taken the effort to write it.
A form letter is a letter written from a template, rather than being specially composed for a specific recipient.The most general kind of form letter consists of one or more regions of boilerplate text interspersed with one or more substitution placeholders.