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The adhesive side of a Post-it note, magnified 555 times with a scanning electron microscope. 3M test marketed the product as a "Press 'n Peel" in stores in four cities in 1977, but results were disappointing. [18] [19] A year later, 3M launched a massive marketing campaign known as the Boise Blitz. [1]
3M launched "Press 'n Peel" a sticky bookmark page holder in stores in four cities in 1977, but the results were disappointing. [ 36 ] [ 37 ] A year later 3M instead issued free samples of it as a sticky note directly to consumers in Boise, Idaho , with 95% of those who tried them indicating they would buy the product. [ 36 ]
Adhesives may be broadly divided in two classes: structural and pressure-sensitive. To form a permanent bond, structural adhesives harden via processes such as evaporation of solvent (for example, white glue), reaction with UV radiation (as in dental adhesives), chemical reaction (such as two part epoxy), or cooling (as in hot melt).
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[8] [9] The name was soon applied to the entire line of 3M tapes. Scotty McTape, a kilt-wearing cartoon boy, was the brand's mascot for two decades, first appearing in 1944. [10] The familiar tartan design, a take on the well-known Wallace tartan, was introduced in 1945. [10] The Scotch brand, Scotch Tape and Magic Tape are registered ...
The adhesive is applied to either one or both of the materials being bonded. The pieces are aligned and pressure is added to aid in adhesion and rid the bond of air bubbles. Common ways of applying an adhesive include brushes, rollers, using films or pellets, spray guns and applicator guns (e.g., caulk gun). All of these can be used manually or ...