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Consumers are always looking around for the best possible deal at the best quality and how these products or services will contribute to their success. The value proposition is the promise that the business will give the consumer to assure best possible value. The value proposition is a creative statement that depicts the unique selling point.
Customer Value Management was started by Ray Kordupleski in the 1980s and discussed in his book, Mastering Customer Value Management. A customer value proposition is a business or marketing statement that describes why a customer should buy a product or use a service. It is specifically targeted towards potential customers rather than other ...
Value in marketing, also known as customer-perceived value, is the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others. Value may also be expressed as a straightforward relationship between perceived benefits and perceived costs: Value = Benefits - Cost .
An example of a normative economic statement is as follows: The price of milk should be $6 a gallon to give dairy farmers a higher standard of living. This is a normative statement, because it reflects value judgments; this specific statement makes the judgment that the benefits of the policy outweigh its costs. [2]
A Value Premise is a component of high school Lincoln-Douglas Debate case structure. The value is usually a statement which one side is attempting to achieve throughout the debate. In general, the side that best upholds his or her value premise, which was adequately defended, wins the debate.
A value stream is the set of actions that take place to add value to a customer from the initial request through realization of value by the customer. The value stream begins with the initial concept, moves through various stages of development and on through delivery and support. A value stream always begins and ends with a customer.
Because instrumental value depends on other values, it is an open question whether it should be understood as a value in a strict sense. For example, the overall value of a chain of causes leading to an intrinsically valuable thing remains the same if instrumentally valuable links are added or removed without affecting the intrinsically ...
The fact–value distinction is also closely related to the moralistic fallacy, an invalid inference of factual conclusions from purely evaluative premises. For example, an invalid inference "Because everybody ought to be equal, there are no innate genetic differences between people" is an instance of the moralistic fallacy.