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From the outset, Laura Mercier Cosmetic's goal was to offer "high-quality, natural-looking makeup products for all skin tones and types", according to the Wall Street Journal. [2] The brand became known for its focus on products to create what it calls the "flawless face", [ 3 ] [ 4 ] a concept derived from Mercier's reputation for promoting ...
The "Ultima" name was originally coined by Bea Castle, the highest placed female executive working for Revlon at the time, for a new moisturising cream - "ULTIMA, The Precious Cream". [2]
Laura Mercier was born as Michèle Mercier in Arles, France, on 2 October 1960, the youngest of three daughters.At 16, she enrolled as an art student at L'Ecole Supérieure d'Arts Appliqués Duperré, a design school in Paris, to pursue painting and drawing. [1]
The brand is introducing its first new complexion launch in five years.
A powder brush tends to be big and fluffy for quick and easy application of dusting powder all over the face. Powder gives the appearance of a matte effect. A bronzer brush, which can also serve as a contour brush, is an angled brush that gives the face dimensions and illusions by allowing the makeup to be placed in place of bone structure.
She sold Laura Mercier to Alticor in 2006 and remained CEO until 2008. [ citation needed ] From 2009 to 2019, Gurwitch served on the boards of Drybar, Urban Decay, Tatcha, First Aid Beauty, La-Z-Boy and Dollar Shave Club .