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  2. The Chartered Institute of Marketing - Wikipedia

    en.wikipedia.org/wiki/The_Chartered_Institute_of...

    The Chartered Institute of Marketing (CIM) was founded in 1911. It has over 30,000 members, including more than 3,000 registered Chartered Marketers. [ 1 ] CIM offers 130 study centres in 36 countries, and exam centres in 132 countries.

  3. Partner relationship management - Wikipedia

    en.wikipedia.org/wiki/Partner_relationship...

    Training, certification, and accreditation automation Deal registration programs, under which vendors register the partner who has brought them a potential deal with a qualified prospect as their intended or preferred channel for a subsequent sale, [ 3 ] allowing the registered partner a discount on the sale price. [ 4 ]

  4. Relationship marketing - Wikipedia

    en.wikipedia.org/wiki/Relationship_marketing

    Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. [ 1 ] [ 2 ] It differentiates from other forms of marketing in that it recognises the long-term value of customer relationships and extends communication beyond ...

  5. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    CRM systems for eCommerce focus on marketing automation tasks such as cart rescue, re-engaging users with email, and personalization. Customer-centric relationship management (CCRM) is a nascent sub-discipline that focuses on customer preferences instead of customer leverage.

  6. eCRM - Wikipedia

    en.wikipedia.org/wiki/ECRM

    These are extra services such as online auctions and online training and education. [24] Self-services are becoming increasingly important in CRM activities. The rise of the Internet and eCRM has boosted the options for self-service activities. A critical success factor is the integration of such activities into traditional channels.

  7. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

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