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Nike released the first Shox shoe in 2000. [1] During the 2000 Summer Olympics, the brand saw a boost in popularity when Team USA's Vince Carter dunked over a 7'2" center from Team France in a pair of Shox BB4, his first signature shoe with Nike. [2] Carter's dunk would become a major influence on Shox' advertisement strategy. [3]
The first shoes to incorporate carbon fiber plates were produced in 2016 by Nike. At the 2016 Summer Olympics in Rio de Janeiro, the top three finishers in the men's marathon all wore Nike Vaporfly 4% shoes. These so-called "super shoes" began retailing in 2017. [1] Other major brands soon followed suit, producing their own versions of super ...
[2] Footwear impression and the outsole from a piece of footwear. Nike started the Free series with the Free 5.0 in 2005 and in 2006 released a new version of the shoe, the Nike Free 5.0 V2, that addressed some durability issues. Also, the heel and sidewalls of the shoe were redesigned to prevent tearing. [citation needed]
Nike Air Max is a line of shoes produced by Nike, Inc., with the first model released in 1987. Air Max shoes are identified by their midsoles incorporating flexible urethane pouches filled with pressurized gas, visible from the exterior of the shoe and intended to provide cushioning to the underfoot.
The Nike Air Yeezy is an official sneakers collaboration project between Nike and Kanye West, launched in 2009.Notable as the shoe brand's first non-athlete full collaboration, the project has released two editions: the "Air Yeezy" (2009) and the "Air Yeezy II" (2012 and 2014).
Xero Shoes minimalist sandals. Xero Shoes was founded by Steven Sashen and Lena Phoenix, a married couple who started the company in 2009. [3] Sashen had suffered running injuries and, inspired partly by the book Born To Run by Christopher McDougall, he created the company's first designs for minimalist footwear using sheets of rubber he ordered in bulk and laces from The Home Depot. [4]