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The Road to Wellville is a 1994 American comedy drama film written, produced and directed by Alan Parker, an adaptation of T. C. Boyle's novel of the same name, which tells the story of the doctor and clean-living advocate John Harvey Kellogg and his methods employed at the Battle Creek Sanitarium at the beginning of the 20th century.
The title comes from an actual booklet called "The Road to Wellville" written by C. W. Post, a former patient at the sanitarium who was inspired by his diet there to found his own cereal business and become a major competitor to the Kelloggs. Post used to give out his booklet in boxes of Grape-Nuts cereal.
The Kellogg's team learns that Post has further developed a product created for Kellogg's by Bob's former co-worker Donna "Stan" Stankowski. Bob convinces his boss Edsel Kellogg to hire Stan back from NASA, and the team sets to work creating their own version of the pastry, joining forces with several prominent industry figures as "taste pilots".
Imagine the drunk on sugar-power Kellogg’s cereal culture of the mid-60’s in Battle Creek, MI. That’s a vibe I could work with.” He also brought up the idea on “The Late Show” in 2010.
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In the screenplay written by Seinfeld, Spike Ferestein, Andy Robin and Barry Marder, the efforts of cereal giants Kellogg’s and Post to create a new breakfast pastry is portrayed as a mini ...
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The Jerry Seinfeld Netflix movie "Unfrosted" is loosely based on the history of Pop-Tarts, but here is the true story about how the Kellogg's breakfast treats came to be. ... News. Shopping. Main ...