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Coors Light is a 4.2% ABV light American lager beer sold by Coors (currently Molson Coors) of Chicago, Illinois. It was first produced in 1978 by the Coors Brewing Company . They had briefly produced a different low-alcohol beer by the same name in 1941.
Coors Light, a common American light beer. Light beer (sometimes spelled lite beer) is a pale lager that is reduced in alcohol content or calories compared to regular beers. [1] [2] [3] Light beer began to be mass marketed in the United States in the early 1970s, following test marketing and promotion.
Molson Coors was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. [1] Molson Coors acquired full ownership of the Miller brand portfolio from SABMiller in 2016. [ 2 ]
Coors Light is not the only company in recent memory to debut an alter ego. In October 2024, Goldfish temporarily changed its name to the much more mature “Chilean Sea Bass” to appeal to adults.
Overall sales of Coors Light fell last year nearly 2% to roughly $2.7 billion and volume slipped 3.5%. As a result of the sluggish sales for many of its beers, Molson Coors trimmed its 2024 sales ...
Bud Light’s decline is benefiting one of its biggest rivals.
The best-known American lagers worldwide are Anheuser-Busch InBev's Budweiser and Bud Light, although several other prominent brands are produced by MillerCoors; these include Coors Light, Coors Banquet, Miller Lite, and Miller High Life.
Typos happen to the best of us, but some fans were left wondering just how a major brand could make a mistake that made it all the way to billboards and national publications. On Jan. 13, Coors ...