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  2. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.

  3. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...

  4. Corporate identity - Wikipedia

    en.wikipedia.org/wiki/Corporate_identity

    A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public.The corporate identity is typically visualized by branding and with the use of trademarks, [1] but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to ...

  5. Branding - Wikipedia

    en.wikipedia.org/wiki/Branding

    Brand, a name, logo, slogan, and/or design scheme associated with a product or service Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted; Brand management, the application of marketing techniques to a specific product, product line, or brand

  6. Trademark - Wikipedia

    en.wikipedia.org/wiki/Trademark

    A brand is a marketing concept that reflects how consumers perceive a product or service. [35] It has a much wider meaning and refers to the proprietary visual, emotional, rational, and cultural image that customers associate with a company or product.

  7. List of style guides - Wikipedia

    en.wikipedia.org/wiki/List_of_style_guides

    U.S. Government Printing Office Style Manual. British English BBC News Style Guide. Economist.com Style Guide. The Guardian Stylebook. Canadian English York University Style Guide – Adapts CP Stylebook for university student use. Australian English Style Manual: For Authors, Editors and Printers - online version of the Australian Government ...

  8. Standard operating procedure - Wikipedia

    en.wikipedia.org/wiki/Standard_operating_procedure

    A standard operating procedure (SOP) is a set of step-by-step instructions compiled by an organization to help workers carry out routine operations. [1] SOPs aim to achieve efficiency, quality output, and uniformity of performance, while reducing miscommunication and failure to comply with industry regulations.

  9. Operations manual - Wikipedia

    en.wikipedia.org/wiki/Operations_manual

    The operations manual is the documentation by which an organisation provides guidance for members and employees to perform their functions correctly and reasonably efficiently. [1] It documents the approved standard procedures for performing operations safely to produce goods and provide services. [ 2 ]