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Alix Earle, the 22-year-old blonde beauty who’s amassed 3.7 million followers and counting on the video-sharing app (honestly, by the time you read this, she’ll probably hit 4 million).
Examples include Cover Girl Clean Makeup, Estee Lauder Country Mist. Since then, variations on the formula have expanded the category significantly: Water-based cream make-up has a rich, creamy texture that can be sheer to full coverage with a moist, satiny finish. It usually comes in a jar or tube and is much more comfortable and realistic ...
CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989, and later acquired by Coty, Inc. in 2016. [ 1 ]
In 2012, Make Up For Ever created the "Aqua Rouge/Iconic Red" (shade #8) for Madonna to wear on her the MDNA Tour, [34] and celebrities like Taylor Swift used it according to fashion-targeted magazines such as Elle. [35] Another form of lip color, a wax-free, semi-permanent liquid formula, was invented in the 1990s by the Lip-Ink International ...
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