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The campaign was launched to market Old Spice's Red Zone After Hours Body Wash, but was subsequently expanded to include other products, following its success. The campaign targets female viewers, despite the product's intended market being male, as the company determined that women frequently make purchasing decisions for hygiene products even ...
The Metropolitan Museum of Art in New York collection of early American objects provided a source of inspiration for packaging design; for the fragrance, Schultz was inspired by his mother's potpourri, and as a result, the first Old Spice product in 1937 was a woman's scent called Early American Old Spice. The product was received well and ...
Three months after its release, the video on Old Spice's YouTube channel had received 11.6 million views and 53,000 likes on YouTube. [4] On September 14, 2015, a complementary video titled "Make a Smellmitment: Behind The Scenes" [ 5 ] was uploaded on Old Spice's YouTube channel featuring Crews and Mustafa discussing the new campaign.
Hai Karate was known for its humorous television [3] and magazine ads, which included self-defense instructions to help wearers "fend off women", [4] The brand's marketing plan was developed at the advertising firm of McCaffrey & McCall by George Newall, who gained fame as the co-producer of, as well as writing a few songs for Schoolhouse Rock!
Kalustyan’s is a shop located at 123 Lexington Avenue, Manhattan, New York City, that originally sold primarily Middle Eastern spices and foods and, increasingly, an extensive selection of culinary products from around the world. [1]
In 2009, the Museum of the City of New York compiled its own list, entitled "The New York City 400", of the 400 "movers and shakers" who made a difference in the 400 years of New York City history since Henry Hudson arrived in 1609. McAllister was "the only person on the original Four Hundred to also make the museum's list." [22]