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The Brunswick Boat Group is an American pleasure boat manufacturer. Headquartered in Knoxville, Tennessee , United States , it is the largest maker of such craft in the world. Net sales were US$ 1.7 billion in 2008, [ 2 ] and US$ 1.0 billion in 2012.
Bayliner is a manufacturer of recreational boats. Established in 1957 by Orin Edson, Bayliner currently has over 400 dealers in over 60 countries around the world. The company operates as part of the Brunswick Boat Group, a division of the Brunswick Corporation. Bayliner was acquired by Brunswick from Orin Edson in 1986 for $425 million.
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The company's original brand, Malibu Boats, remains the company's premium brand. [14] In the early 1990s, Malibu adopted the practice of offering to fly purchasers of certain high-end custom boats to their factory headquarters, then located in Merced, "for a red carpet factory tour where they can see the special edition being built right before their eyes". [20]
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Despite the large expenditures, OMC's decision to focus on boatbuilding proved to be a good one. OMC was able to pair boats with appropriately powered outboards and sales of boat packages doubled within a one-year timeframe. Smaller and quieter V-6s were introduced in 1991 in the form of the Evinrude Spitfire and the Johnson Silver-Star series.
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