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2. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Besides the Google search engine, advertisers also have the option of enabling their ads to show on Google's partner network, [18] members of which receive a portion of the generated income. In 2024, Google Ads introduced AI-powered tools, including the "Ads Power Pair" of Search and Performance Max, designed to improve campaign efficiency ...

3. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Search engine marketing is a way to create and edit a website so that search engines rank it higher than other pages. It should be also focused on keyword marketing or pay-per-click advertising (PPC). The technology enables advertisers to bid on specific keywords or phrases and ensures ads appear with the results of search engines.

4. Search advertising - Wikipedia

   en.wikipedia.org/wiki/Search_advertising

   Through the same search-engine advertising services, ads can also be placed on Web pages with other published content. [1] Search advertisements are targeted to match key search terms (called keywords) entered on search engines. This targeting ability has contributed to the attractiveness of search advertising for advertisers.

5. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

6. Search syndication - Wikipedia

   en.wikipedia.org/wiki/Search_syndication

   Search syndication is a type of contextual advertising which allows online search advertisers to buy keyword-targeted traffic outside of search engine results pages. [1] This is considered to be an alternative to advertising on search engines, since 43% of all searches occur outside of the top search engines. [2]

7. Enshittification - Wikipedia

   en.wikipedia.org/wiki/Enshittification

   Doctorow cites Google Search as one example, which became dominant through relevant search results and minimal ads, then later degraded through increased advertising, search engine optimization, and outright fraud, benefitting its advertising customers. This was followed by Google rigging the ad market through Jedi Blue to recapture value for ...