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Polo shirt outline. A polo shirt, tennis shirt, golf shirt, or chukker shirt [1] is a form of shirt with a collar. Polo shirts are usually short sleeved but can be long; they were used by polo players originally in India in 1859 and in Great Britain during the 1920s.
This started with the Warthog logo embroidered on their polo shirts. Poking fun at the various animal logos appearing on preppy clothing such as Ralph Lauren's polo pony and the Lacoste alligator, Britches thought of the ugliest animal they could think of and started adding a Warthog logo to their shirts.
In 1972, Lauren released a short-sleeve cotton shirt in 24 colors. This design, emblazoned with the company's famed logo—that of a polo player, Bennie Gutierrez, [8] became the brand's signature look. In 1977 Ralph Lauren Corporation introduced a signature cotton mesh polo shirt in various colours, featuring the polo player logo on the chest.
Izod and Lacoste both continue to produce similar piqué polo shirts and are often mistakenly believed to be the same company. Lacoste polo shirts have the crocodile logo, while Izod has a monogram crest. Izod has had a number of repositionings in the marketplace (its current image being midrange preppy and performance apparel).
Izod Premium Essentials: Introduced in Spring 2017 as Heritage Essentials, it was renamed to Premium Essentials with the spring 2018 collection; it was a collection of dressy-casual clothing for men such as button-down poplin sport shirts, spring/summer interlock knit polo shirts, and wool-blend sweater vests. Previously discontinued Spring ...
Rugby's lower price point and edgier styling catered to a younger shopper than Lauren's other luxury clothing brands. Though the company experimented with logos, most of the clothing either carried a small embroidered rugby player, "R.L.F.C", or a skull and crossbones motif. Similarly, the brand adopted its signature colours of yellow and navy ...
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