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In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in 1958 Wheaties began placing the pictures on the front of the box.
Cereal box prizes and premiums have been distributed in four ways. The first, not frequently used now, was an in-store (or point-of-sale) prize that was handed to the customer with the purchase of one or more specified boxes of cereal. [1]
General Mills is digging into its vast cereal archives for a major throwback. This December, ... Retailing for $3.99 a box, the cereal features crunchy flakes with hints of coffee and vanilla, ...
The original game concept was created by Dean Hyers and Mike Koenigs as a non-violent CD-ROM computer game to be released with 5.7 million boxes of Rice Chex, Wheat Chex, and Corn Chex cereals [3] in order to cast Chex as a cereal that was exciting and fun for children while appealing to modern sensibilities by targeting home PC owners. [6]
It’s the first cereal box featuring a pregnant woman, according to the brand. The box, which shows Baz with an exposed pregnant belly, is available for purchase on the Kellogg website. It’s ...
Alpha-Bits cereal was invented by Thomas M. Quigley who worked for Post Cereals. The cereal was introduced in 1957 and was taken off the market in 2006. However, Alpha-Bits reappeared for sale in January 2008 with a new formulation, touting "0% Sugar!" as a "Limited Edition" cereal. The old recipe was reintroduced later in 2008.
Shoppers in Canada may notice something unusual about the boxes of Honey Nut Cheerios on grocery store shelves -- "Buzz" the iconic honeybee mascot is missing! And there's a specific reason why.
A cardboard cut-out record was produced and printed on the back of thousands of Super Sugar Crisp cereal boxes. The illustrated record identified four members: Sugar Bear, Honey Bear, Shoobee Bear, and Doobee Bear. Five different versions of the record were printed, each with one of five songs shown on the label.