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While Books I and II are more systematic and address ethos, logos, and pathos, Book III is often considered a conglomeration of Greek stylistic devices on rhetoric. However, Book III contains informative material on lexis (style) which refers to the "way of saying" [1]: III.1–12 and taxis, which refers to the arrangement of words. [1]: III.13 ...
A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]
The Warrior Ethos is a 2011 nonfiction book by American author Steven Pressfield. It is a unique-style narrative in which Pressfield contemplates the nature of the warrior code and the rules by which a warrior, even a metaphorical one, must follow.
Aristotle also says, for example in NE Book VI, that such a complete virtue requires intellectual virtue, not only practical virtue, but also theoretical wisdom. Such a virtuous person, if they can come into being, will choose the best life of all, which is the philosophical life of contemplation and speculation.
In some cases, downplaying the ethos can be done while emphasizing pathos, for example as William Jennings Bryan did in his Cross of Gold speech: I would be presumptuous, indeed, to present myself against the distinguished gentlemen to whom you have listened if this were but a measuring of ability; but this is not a contest among persons.
The Four Loves is a 1960 book by C. S. Lewis which explores the nature of love from a Christian and philosophical perspective through thought experiments. [1] The book was based on a set of radio talks from 1958 which had been criticised in the U.S. at the time for their frankness about sex.
Its first book treats the subject of elocutio, showing the student how to use schemes and tropes; the second book covers inventio. Much of the emphasis is on abundance of variation ( copia means "plenty" or "abundance", as in copious or cornucopia), so both books focus on ways to introduce the maximum amount of variety into discourse.
For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign (2017), and Coca-Cola's "Open-happiness" campaign (2009). One of the most well-known examples of pathos in advertising is the SPCA commercials with pictures of stray dogs with sad music.