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Nice ’n Easy is a shampoo-in permanent hair-colouring product for home use. It was introduced in 1965, billed as the first shampoo-in hair colour, with the advertising tagline, “The closer he gets...the better you look.” [ 1 ]
Clairol logo. Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care.Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong friend James Romeo, after discovering hair-coloring preparations while traveling in France. [1]
In 1955 she took over the Clairol account, and her advertising campaign, which became a classic, [4] helped take hair color sales from $25 million to $200 million annually, with Clairol holding a 50% market share. [5]
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Lawrence M. Gelb (January 15, 1898 – September 27, 1980 [1]) was an American chemist and businessman from New York City who along with his wife, Joan Clair, founded the Clairol hair-coloring company in 1931, now a division of Coty.
Herbal Essences is a brand of hair care products line by Procter & Gamble.The brand was founded in 1971 [1] as the single shampoo Clairol Herbal Essence Shampoo (officially typeset as Clairol herbal essence shampoo). [2]