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Ronseal is a British wood stain, paint and preservative manufacturer, known for the phrase "Does exactly what it says on the tin". The advertising slogan, which was created by agency HHCL, has since entered popular culture. [1] The company is based in Chapeltown, Sheffield, and has been owned by Sherwin-Williams since 1997. [2]
It is akin to the previously existing phrases "by name and by nature" and "it lives up to its name". It originated in a series of television advertisements by the woodstain and wood-dye manufacturer Ronseal, initiated in 1994 [3] [4] and still being broadcast in advertisements and online media as of 2021. [5]
It has over 1,300 stores in nine countries, and its brands include B&Q, Castorama, Brico Dépôt and Screwfix. [7] Kingfisher is listed on the London Stock Exchange, and is a constituent of the FTSE 100 Index. [8]
Wood stain is a type of paint used to colour wood comprising colourants dissolved and/or suspended in a vehicle or solvent. Pigments and/or dyes are largely used as colourants in most stains. The initial application of any paint or varnish is absorbed into the substrate similarly to stains, but the binder from a stain resides mainly below the ...
Screwfix Direct Limited, trading as Screwfix, is a retailer of trade tools, accessories and hardware products based in the United Kingdom. [6] Founded in 1979 as the Woodscrew Supply Company, the company was acquired in July 1999 by Kingfisher plc , which also owns B&Q , and is listed on the London Stock Exchange .
Toolstation was formed in February 2003 by Mark Goddard-Watts, one of the founding family members of Screwfix Direct. [3] In 2012 Goddard-Watts sold his shares to Travis Perkins plc. [4] [5] [6] A distribution centre in Middleton, Greater Manchester opened in August 2018. [7] In 2019 Toolstation opened their 400th store, in Balham. [8]