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On June 9, 2023, at 10:00 a.m., immediately after the sign off of WTSS, WMSX rebranded as "The New Star 96.1", purporting to be the successor to WTSS. WTSS itself redirected listeners to Audacy sister station 98.5 WKSE , with the two stations simulcasting for a week before the sale closed.
The maneuver was an effort to retain the intellectual properties of the station after the sale, as a countermeasure against rival broadcaster Townsquare Media acquiring the WTSS call sign that had been on 102.5 and branding the station then known as WMSX (a longstanding rival of Star's) as "The New Star 96.1."
WMAX-FM (96.1 MHz) is the callsign of a radio station owned by iHeartMedia located in Grand Rapids, Michigan.The studios and offices are located at 77 Monroe Center in Downtown Grand Rapids while its transmitter is located near Felch St and 32nd Ave south of the town of Hudsonville outside of Grand Rapids.
WSOX (96.1 FM, "96.1 SOX") is a commercial radio station licensed to serve Red Lion, Pennsylvania.The station is owned by Cumulus Media through licensee Radio License Holding SRC, LLC and broadcasts a classic hits format.
WLXR (96.1 FM, "Mix 96.1") is a radio station broadcasting a hot adult contemporary music radio format.Licensed to Tomah, Wisconsin, United States, the station serves the greater La Crosse area.
WKST-FM (96.1 MHz), is a commercial radio station licensed to Pittsburgh, Pennsylvania, United States.The station is owned by iHeartMedia and airs a contemporary hit radio format, branded as 96.1 Kiss.
WMAX may refer to: . Wmax, a Cinemax channel.; WMAX (AM), a radio station (1440 AM) licensed to Bay City, Michigan, United States WMAX-FM, a radio station (96.1 FM) licensed to Holland, Michigan, United States
WSRS (96.1 FM) – branded 96-1 SRS – is a commercial radio station licensed to Worcester, Massachusetts, and serving Central Massachusetts.Owned by iHeartMedia, Inc., the transmitter site and studios are located in the Worcester suburb of Paxton.