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The ELM discusses the two routes as "central" route processing and "peripheral" route processing. ELM's central processing has been likened to systematic processing in HSM, while peripheral processing is similar to HSM's heuristic processing. These two routes of processing define related theories behind attitude change.
Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".
Process tracing methods in psychology are defined as observations which are made before the participant has come to a decision. These observations are used to present us with information regarding the psychological processes occurring within a participant, while they are weighing their choices. [1]
Whether the focus be on social psychology or cognitive psychology, there are many examples of dual process theories produced throughout the past. The following just show a glimpse into the variety that can be found. [citation needed] Peter Wason and Jonathan St B. T. Evans suggested dual process theory in 1974. [4]
As an example, spatial resolution (i.e. visual acuity) is best in the center of the fovea and lowest in the far periphery. Consequently, visual performance variations across the visual field can often be equalized by enlarging stimuli depending on their location in the visual field by a factor that compensates for cortical magnification, which ...
Heuristic processing examples include social proof, reciprocity, authority, and liking. Social proof is the means by which we utilize other people's behaviors in order to form our own beliefs. Our attitudes toward following the majority change when a situation appears uncertain or ambiguous to us, when the source is an expert, or when the ...
Specificity of processing describes the increased recall value of a stimulus when presented in the method with which it was inputted. For example, auditory stimuli (spoken words and sounds) have the highest recall value when spoken, and visual stimuli have the highest recall value when a subject is presented with images. [6]
Prototype theory is a theory of categorization in cognitive science, particularly in psychology and cognitive linguistics, in which there is a graded degree of belonging to a conceptual category, and some members are more central than others.