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During this time, wig manufacturers were the only companies that advertised a Black standard of beauty. [39] Afro-textured hair worn in its natural state was still considered undesirable, [40] and media promoted a Eurocentric beauty ideal that included straight hair. [41]
The name Amekor is a portmanteau of American and Korean, signifying the partnership between the company founders. In 1996, the company partnered with Beverly Johnson , the first African American model on the covers of Vogue and Glamour , and her team of stylists to create a new line of hair products specifically for African-American women.
[1] [3] By the 1960s had an estimated 80 percent of the black hair-care market and annual sales of $12.6 million by 1970. [1] In 1971, JPC went public and was the first African American owned company to trade on the American Stock Exchange. [1] [5] The company's most well-known product was Afro Sheen for natural hair when afros became popular.
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The company operates in China but almost all of its products are sold in export markets. [1] Rebecca Hair operates in the US, Europe, and over 20 countries in Africa. The African market is particularly important for the company and accounts for about half of the company's overall revenue; in 2017 African revenue reached 884 million yuan (138.1 ...