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During market research in the 1950s, men indicated that while they would consider switching to a filtered cigarette, they were concerned about being seen smoking a cigarette marketed to women. [10] The repositioning of Marlboro as a men's cigarette was handled by Chicago advertiser Leo Burnett. Most filtered cigarette advertising sought to make ...
In the late 1940s/early 1950s, a Frank Moore was the Adam Hats General Sales Manager. Abraham (Chippy) Levy was the Head Window Dresser in 1935. In the late 1940s, a successor to Levy was Irving Rubenstein. In the 1940s, the New York–based Adam Hats was a sponsor of radio broadcasts of boxing matches which were held at Madison Square Garden.
F. C. Nash & Co. – Nash's (Pasadena), at one time had 5 stores in downtown locations in neighboring small cities during the 1950s and 1960s, founded in 1889 as a grocery store, became a department store in 1921, branch stores were unable to compete with larger chains opening in malls built in the late 1960s and early 1970s and had to be ...
The marketing orientation or the marketing concept emerged in the 1950s. Characteristics of the marketing orientation: [65] Thorough understanding of the customer's needs, wants and behaviors should be the focal point of all marketing decisions
He called these groups focus groups. [16] In contrast to standard market research methods of the time which sought to quantify what consumers were doing, Dichter was interested in why consumers made given purchase decisions. [17] An oft-cited example of Dichter's studies is an understanding of why people use cigarette lighters.
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Beard, Fred K. "A history of advertising and sales promotion." in The Routledge Companion to Marketing History (Routledge, 2016) pp: 203-224. Brandt, Allan. The Cigarette Century: "The rise, fall, and deadly persistence of a product that defined America" Cruikshank, Jeffrey L.; Schultz, Arthur. The Man Who Sold America: The Amazing (but True!)
Fahrvergnügen (German pronunciation: [ˈfaːɐ̯fɛɐ̯ˌɡnyːɡn̩]) (listen ⓘ) was an advertising slogan used by Volkswagen in a 1990 U.S. ad campaign that included a stick figure driving a Volkswagen car. [7]