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Hertz Global Holdings, Inc. (formerly The Hertz Corporation), known as Hertz, is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car , Firefly Car Rental and Thrifty Car Rental .
Dollar Rent A Car (formerly known as Dollar A Day Rent A Car) is an American car rental agency, headquartered in Estero, Florida, with offices in many countries around the world. Dollar is owned by The Hertz Corporation , along with other agencies including Hertz Rent A Car , Firefly Car Rental and Thrifty Car Rental .
It was the second largest equipment rental company as of 1994. [10] Ford Motor Company considered acquiring HERC in 2002 but opted not to. [11] In 2013, HERC's headquarters were moved from Park Ridge, New Jersey to Estero, Florida. [12] [13] The company generated over $1.5 billion in revenue in 2013, which was 14% of Hertz's total revenue. [14]
Firefly Car Rental is a low cost American car rental brand owned by The Hertz Corporation. Hertz developed the new brand to replace Advantage Rent a Car which had to be sold following the acquisition of Dollar Thrifty Automotive Group. [1] It first opened in March 2013 with branches in Europe, with American branches following in September 2013. [2]
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A 120,000 sq ft (11,000 m 2) $310 million rental car center opened on September 24, 2013, consolidating all rental car companies into one shared building. Alamo , Avis , Budget , Dollar , Enterprise , Hertz , National , Payless , Sixt , Thrifty , and Zipcar rental car companies currently operate out of facility, which has 3,200 parking spaces ...