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A native of New York, Gill played college football as a quarterback for the University of Akron, but saw limited playing time. [1] He returned to his home state in 2004, accepting a position as quarterbacks coach for the LIU Post Pioneers. [2] In his second season, Gill helped Rob Blount earn the conference player of the year award.
The SMCR model influenced the development of later models, often in the form of extensions to it. Marshall McLuhan extended the SMCR model by including interpretation as one of the steps of the receiver. [4] Gerhard Maletzke applied the SMCR model to mass communication in his 1978 book The Psychology of Mass Communication.
His model is primarily concerned with public speaking and is made up of five elements: the speaker, the message, the audience, the occasion, and the effect. [71] [73] According to Aristotle's communication model, the speaker wishes to have an effect on the audience, such as persuading them of an opinion or a course of action. The same message ...
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The decoding of a message is how an audience member is able to understand, and interpret the message. It is a process of interpretation and translation of coded information into a comprehensible form. The audience is trying to reconstruct the idea by giving meanings to symbols and by interpreting messages as a whole.
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The multiple audience dilemma is a communication theory that describes what happens when a person (or group) creates different images of themselves when communicating with different audiences. For instance, a study examined what happens when participants are asked to appear as a "nerd" to one audience and a "party animal" to another. [1]