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  2. Marginal revenue - Wikipedia

    en.wikipedia.org/wiki/Marginal_revenue

    Markup is the difference between price and marginal cost. The formula states that markup as a percentage of price equals the negative (and hence the absolute value) of the inverse of the elasticity of demand. [33] A lower elasticity of demand implies a higher markup at the profit maximising equilibrium. [31]

  3. Markup (business) - Wikipedia

    en.wikipedia.org/wiki/Markup_(business)

    Markup (or price spread) is the difference between the selling price of a good or service and its cost.It is often expressed as a percentage over the cost. A markup is added into the total cost incurred by the producer of a good or service in order to cover the costs of doing business and create a profit.

  4. Gross margin - Wikipedia

    en.wikipedia.org/wiki/Gross_margin

    If margin is 30%, then 30% of the total of sales is the profit. If markup is 30%, the percentage of daily sales that are profit will not be the same percentage. Some retailers use markups because it is easier to calculate a sales price from a cost. If markup is 40%, then sales price will be 40% more than the cost of the item.

  5. Margin (economics) - Wikipedia

    en.wikipedia.org/wiki/Margin_(economics)

    Margin squeeze is a pricing strategy implemented by vertically integrated companies who are the dominant provider of an input. [12] It is used to narrow the margin between the wholesale price of the input it controls and the downstream retail price to render other retailers unprofitable. [13] It hence squeezes the margin of a good or service.

  6. Markup rule - Wikipedia

    en.wikipedia.org/wiki/Markup_rule

    A markup rule is the pricing practice of a producer with market power, where a firm charges a fixed mark-up over its marginal cost. [ 1 ] [ page needed ] [ 2 ] [ page needed ] Derivation of the markup rule

  7. Profit maximization - Wikipedia

    en.wikipedia.org/wiki/Profit_maximization

    In other words, the rule is that the size of the markup of price over the marginal cost is inversely related to the absolute value of the price elasticity of demand for the good. [10] The optimal markup rule also implies that a non-competitive firm will produce on the elastic region of its market demand curve. Marginal cost is positive.

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  9. Profit margin - Wikipedia

    en.wikipedia.org/wiki/Profit_margin

    Profit margin is calculated with selling price (or revenue) taken as base times 100. It is the percentage of selling price that is turned into profit, whereas "profit percentage" or "markup" is the percentage of cost price that one gets as profit on top of cost price. While selling something one should know what percentage of profit one will ...