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Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz. [1]Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $3.6 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time.
Max Factor Sr. (September 15, 1877 – August 30, 1938), [2] [3] born Maksymilian Faktorowicz, was a Polish-American [1] businessman, beautician, entrepreneur and inventor.As a founder of the cosmetics giant Max Factor & Company, he largely developed the modern cosmetics industry in the United States and popularized the term "make-up" in noun form based on the verb.
Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer , sunscreen , astringent or base layer for more complex cosmetics .
Max Factor is a line of cosmetics from Coty, Inc. Max Factor may also refer to: Max Factor & Company (1909–1973), a former cosmetics company; Max Factor Sr. (1877–1938), founder of Max Factor cosmetics; Max Factor Jr. (1904–1996), U.S. businessman, son of Max Factor, president of the cosmetics company; Max Factor Building, a building in ...
After his father's death in 1938, [2] Frank Factor legally changed his name to Max Factor Jr. and as president expanded the still private cosmetics firm, along with members of the immediate family. He was heavily involved with the development of new products, particularly "Tru-Color" released in 1940 as the first smear-proof lipstick.
In 1916, Max Factor began selling eye shadow and eyebrow pencils. This was the first time such products were available outside of the movie industry. Max continued to be a driving force behind make-up until his death in 1938. In 1991, his company became a part of the Procter & Gamble family. [4]