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KFC has adapted its menu to suit local tastes, with items such as rice congee, egg custard tarts and tree fungus salad, with an average of 50 different menu items per store. [ 5 ] [ 15 ] Another item is the Dragon Twister, a wrap that includes fried chicken, cucumbers, scallions , and duck sauce , [ 35 ] similar in preparation to Peking duck .
KFC offers a limited delivery service in a small number of markets. [10] Units include express concessions and kiosks which feature a limited menu and operate in non-traditional locations such as filling stations, convenience stores, stadia, theme parks and colleges, where a full scale outlet would not be practical. [10]
This is a list of countries with KFC franchises. In 2024, there are at least 29,000 KFC outlets in 147 countries and territories in the world where 10,000 of those stores are in China alone. [1] The first KFC franchise opened in the United States in 1952. [2] The first overseas franchise was established in the United Kingdom in May 1965.
KFC and Subway in Shanghai. KFC entered China in 1987 and McDonald's followed only three years later. By 2018, KFC had 5910 outlets [22] in China, while McDonald's owned only 2700. [23] Based on the data collected of the number of outlets opened in Chinese cities from 1987 to 2007, KFC tends to add 0.39 outlets per year in a city.
Brands (spun off from PepsiCo in 1997) owns KFC, Taco Bell, and Pizza Hut restaurants outside of China. Yum China owns KFC , Taco Bell , Pizza Hut , East Dawning and Little Sheep restaurants in China.
China's first KFC restaurant at Qianmen, Beijing. Yum China has several subsidiary brands, including KFC, Taco Bell, Pizza Hut, COFFii & JOY (a coffee bar launched in 2018), Huang Ji Huang (a casual dining franchise), East Dawning (a Jiangnan cuisine fast food franchise) and Little Sheep.
An East Dawning test cafeteria-style restaurant was opened in Shanghai in 2004. After initially failing, Yum! Brands chose the KFC business model (KFC is the most successful Western chain in China) and found greater success. [24] As of September 30, 2007, eight East Dawning restaurants were in operation. [25]
10% of all consumer goods purchases in Shanghai are carried out online, according to another market research study by DDMA Market Research. This compares to 10.5% for the UK. On average across China the share is lower at 3%, but internet penetration is growing rapidly so this number is expected to increase.
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