When.com Web Search

Search results

  1. Results From The WOW.Com Content Network
  2. Rational choice model - Wikipedia

    en.wikipedia.org/wiki/Rational_choice_model

    The theory can be applied to general settings outside of those identified by costs and benefits. In general, rational decision making entails choosing among all available alternatives the alternative that the individual most prefers. The "alternatives" can be a set of actions ("what to do?") or a set of objects ("what to choose/buy").

  3. Relevant alternatives theory - Wikipedia

    en.wikipedia.org/wiki/Relevant_alternatives_theory

    Relevant alternatives theory (RAT) is an epistemological theory of knowledge, according to which to know some proposition p one must be able to rule out all the relevant alternatives to p. Introduction

  4. Decision theory - Wikipedia

    en.wikipedia.org/wiki/Decision_theory

    The mythological Judgement of Paris required selecting from three incomparable alternatives (the goddesses shown).. Decision theory or the theory of rational choice is a branch of probability, economics, and analytic philosophy that uses the tools of expected utility and probability to model how individuals would behave rationally under uncertainty.

  5. Ethical decision-making - Wikipedia

    en.wikipedia.org/wiki/Ethical_decision-making

    In business ethics, Ethical decision-making is the study of the process of making decisions that engender trust, and thus indicate responsibility, fairness and caring to an individual. To be ethical, one has to demonstrate respect, and responsibility. [ 1 ]

  6. Heuristic (psychology) - Wikipedia

    en.wikipedia.org/wiki/Heuristic_(psychology)

    Decision rule: Infer that the alternative with the positive cue value (1) has the higher criterion value. The validity v i of a cue i is defined as the proportion of correct decisions c i : v i = c i / t i

  7. Emotional choice theory - Wikipedia

    en.wikipedia.org/wiki/Emotional_choice_theory

    Emotional choice theory posits that individual-level decision-making is shaped in significant ways by the interplay between people’s norms, emotions, and identities. While norms and identities are important long-term factors in the decision process, emotions function as short-term, essential motivators for change.

  8. Kantian ethics - Wikipedia

    en.wikipedia.org/wiki/Kantian_ethics

    The theory was developed in the context of Enlightenment rationalism. It states that an action can only be moral if it is motivated by a sense of duty, and its maxim may be rationally willed a universal, objective law. Central to Kant's theory of the moral law is the categorical imperative. Kant formulated the categorical imperative in various ...

  9. Choice-supportive bias - Wikipedia

    en.wikipedia.org/wiki/Choice-supportive_bias

    The theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance. Choice-supportive bias is potentially related to the aspect of cognitive dissonance explored by Jack Brehm (1956) as postdecisional dissonance. Within the context of cognitive dissonance, choice-supportive bias would be seen as reducing the ...