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In 2001, Drs. Foster and Smith increased its market share by 20% through the acquisition of Pet Warehouse, a Dayton, Ohio mail-order catalog, in a cash buyout. [12] The acquisition expanded the company's product selection from primarily dog and cat supplies to also include products for aquariums, birds, small pets, and reptiles. [12]
PETsMART entered the mail-order catalog business in April 1995, [25] and by 1996 had acquired the leading pet-products catalog business in North America and a major equine products catalog business. [9] [16] [13] PETsMART Direct, which encompassed several catalogs, was formed in October 1996. [25] [18] [21] [26]
Petco sells pet food, products, and services, as well as certain types of live small animals. Founded in 1965 as a mail-order veterinary supply company in California, it grew into a pet food and supplies chain. Acquired by The Spectrum Group, Inc. and the Thomas H. Lee Company in 1988, it first went public on the NASDAQ in 1994 (ticker "PETC"). [4]
Puleo was an anesthesiologist who wanted to open a mail-order business for human prescriptions that also sold pet accessories. [7] He shifted his focus to pet medicines due to Merck already heavily controlling the human prescription market. The company initially grew through word of mouth, television commercials, and its catalogs. [7]
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A mail order catalogue is a publication containing a list of general merchandise from a company. Companies who publish and operate mail order catalogues are referred to as cataloguers within the industry. Cataloguers buy or manufacture goods then market those goods to prospects (prospective customers).
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