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Shortening is any fat that is a solid at room temperature and is used to make crumbly pastry and other food products. The idea of shortening dates back to at least the 18th century, well before the invention of modern, shelf-stable vegetable shortening. [1] In the earlier centuries, lard was the primary ingredient used to shorten dough. [2]
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Spry was a brand of vegetable shortening produced by Lever Brothers starting in 1936. It was a competitor for Procter & Gamble's Crisco, and through aggressive marketing through its mascot Aunt Jenny had reached 75 percent of Crisco's market share.
Marketed under a variety of brand names, cottonseed oil shortening emerged as the leading substitute for lard late in the 19th century. (1912 ad) The by-product of cotton processing, cottonseed was considered virtually worthless before the late 19th century. [41]
Vegetable shortenings were developed in the early 1900s, which made it possible to use vegetable-based fats in baking and in other uses where solid fats were called for. Upton Sinclair's novel The Jungle, though fictional, portrayed men falling into rendering vats and being sold as lard, which generated negative publicity.
Fried chicken, brownies from a box and stir-fried veggies—very different foods that, nevertheless, share a common ingredient: vegetable oil. Its omnipresence might suggest otherwise, but don’t ...
Crisco is an American brand of shortening that is produced by B&G Foods.Introduced in June 1911 [1] by Procter & Gamble, it was the first shortening to be made entirely of vegetable oil, originally cottonseed oil.
Need a substitute for vegetable oil? Good old vegetable oil is never quite the star in a recipe, but it's often the quiet supporting role needed to help a dish shine. Thanks to its neutral flavor ...