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The precise origins of the dimensions of US letter-size paper (8.5 × 11 in) are not known. The American Forest & Paper Association says that the standard US dimensions have their origin in the days of manual papermaking, the 11-inch length of the standard paper being about a quarter of "the average maximum stretch of an experienced vatman's arms". [2]
It has the height of Canadian P4 paper (215 mm × 280 mm, about 8 + 1 ⁄ 2 in × 11 in) and the width of international A4 paper (210 mm × 297 mm or 8.27 in × 11.69 in), i.e. it uses the smaller value among the two for each side. The table shows how this format can be generalized into an entire format series.
Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [ 12 ] affect prices; coupons are part of the marketing mix . [ 13 ]
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Although metric, based on the A4 paper size, and named to suggest that it is part of the official ISO 216 paper sizes, it is only a de facto standard. It is often referred to as (metric) "foolscap" or "folio" because of its similarity to the traditional foolscap folio size of 8 + 1 ⁄ 2 in × 13 + 1 ⁄ 2 in (216 mm × 343 mm).