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Ecko Unltd. is a streetwear brand that was founded by Marc Ecko, an American fashion designer and entrepreneur, in 1993. The brand was originally established as a T-shirt company and quickly gained a following among hip-hop and urban culture enthusiasts. [1]
Another trend in hip-hop clothing, pioneered by Dapper Dan in the early 1980s, was the adaptation and brandishing of high-net-worth fashion house brands such as Louis Vuitton, Fendi, Gucci and logos on custom-designed tracksuits, jackets, and mink coats.
The Hip Hop Shop closed down in 1997 when Malone and his partner Jerome Mongo decided to move to New York and focus on the clothing line. It has since reopened under new management. [ 1 ] Talks about a Hip Hop Shop return had been in the air for spring 2015, at the forefront of the project is Derwynn Matthews (nephew of Maurice Malone) and ...
A diverse range of people have worn A.K.O.O apparel including hip-hop star Big Boi. [8] Some prominent fans have even taken it a step further by aligning themselves and their projects with A.K.O.O. such as Hosea Chanchez [ 9 ] B.o.B , Curtis Granderson , [ 10 ] Carl Crawford , Travis Porter , Tristan Wilds , Meek Mill and Mickey Factz .
FUBU (/ ˈ f uː b uː / ⓘ, FOO-boo) is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. [1] It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.
The brand's early success was attributed to its association with hip-hop culture, which was growing in popularity at the time. [3] Phat Farm became a recognizable name in urban fashion and expanded its product offerings to include women's clothing as well. [4] In 2004, Phat Farm was sold to the Kellwood Company for a reported $140 million. [5]
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