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FUBU. Hip-hop culture at large were devotees of Fubu—a.k.a., For Us, By Us. Founded by Daymond John (Shark Tank fans know what’s up) in 1992, the label set out to bolster the awareness of ...
Cross Colours was the brainchild of Carl Jones the entrepreneur who studied fashion at Otis Parson's School of Design and Trade Technical College in Los Angeles, then worked in various fashion enterprises before starting his own T-shirt company. He eventually started a company called Surf Fetish, which rode the wave of beachwear trends.
Ecko Unltd. is a streetwear brand that was founded by Marc Ecko, an American fashion designer and entrepreneur, in 1993. The brand was originally established as a T-shirt company and quickly gained a following among hip-hop and urban culture enthusiasts. [1]
The early success of the brand has been attributed to its popularity in the hip hop and skateboarding/surfer scenes. The brand was also embraced by the punk and other subcultures. [4] In a 1992 interview Stussy said, "Everybody calls it surf wear, or urban streetwear, punk, or surf street... I don't name it, and I don't name it on purpose." [10]
The brand's early success was attributed to its association with hip-hop culture, which was growing in popularity at the time. [3] Phat Farm became a recognizable name in urban fashion and expanded its product offerings to include women's clothing as well. [4] In 2004, Phat Farm was sold to the Kellwood Company for a reported $140 million. [5]
Hip-hop fashion (also known as rap fashion) refers to the various styles of dress that originated from Urban Black America and inner city youth in cities like New York City, Atlanta, and Los Angeles. Being a major part of hip hop culture , it further developed in other cities across the United States, [ 1 ] with each contributing different ...