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Shoe polish, also known as boot polish and shoeshine, is a waxy paste, cream, or liquid that is used to polish, shine, and waterproof leather shoes or boots to extend the footwear's lifespan and restore its appearance. Shoe polishes are distinguished by their textures, which range from liquids to hard waxes.
Esquire Shoe Polish was the best selling shoe polish brand in America from the 1940s to the 1960s. During the Great Depression, Sam and Albert Abrams, chemists and entrepreneurs from Brooklyn, took over an ailing boot polish maker, the Knomark Manufacturing Company of Williamsburg, Brooklyn. [1] In 1938 they purchased the Esquire brand. [1]
Kiwi has grown to be the dominant shoe polish in many countries since it was used by both the British and U.S. Armies in World War I. However it announced its exit from the UK market in 2022. Soon afterwards in 2023 Kiwi announced it will be ending the brand in the US by June 2024, sunsetting certain products before the 2023 year even ended.
WREN'S Shoe Polish was very likely used by the British Army during World War II but this was never confirmed. King George VI died in 1952 due to ill health and was succeeded by Queen Elizabeth II. There was a version of the shoe polish with the Royal Warrant "By appointment to the late H. M. King George VI", very likely as a gesture of mourning ...
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