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Attitude may influence the attention to attitude objects, the use of categories for encoding information and the interpretation, judgement and recall of attitude-relevant information. [7] These influences tend to be more powerful for strong attitudes which are accessible and based on elaborate supportive knowledge structure.
To modify the former example, consider the person who holds that all thieves are bad people. If she sees Edward pocket a wallet found in a public place, she may conclude that he is a thief, and there would be no inconsistency between her attitude (that thieves are bad people) and her belief (that Edward is a bad person because he is a thief ...
Attitude-behavior consistency is an important concept for social science research because claims are often made about behavior based on evidence which is really about attitudes. The attitudinal fallacy is committed when verbal data are used to support claims not about what people believe or say, but what they do.
Attitudes are associated beliefs and behaviors towards some object. [1] [2] They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict.
Self-perception theory (SPT) is an account of attitude formation developed by psychologist Daryl Bem. [1] [2] It asserts that people develop their attitudes (when there is no previous attitude due to a lack of experience, etc.—and the emotional response is ambiguous) by observing their own behavior and concluding what attitudes must have caused it.
A positivistic approach to behavior research, TRA attempts to predict and explain one's intention of performing a certain behavior.The theory requires that behavior be clearly defined in terms of the four following concepts: Action (e.g. to go, get), Target (e.g. a mammogram), Context (e.g. at the breast screening center), and Time (e.g. in the 12 months). [7]
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A major issue with the Yale attitude change approach is the fact that it is strictly functional, focusing on a change in attitude and the information processing accompanying it. Other scholars see persuasion as a function of "communication, social influence , and group processes", [ 31 ] taking into account other factors such as social ...