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Color symbolism in art, literature, and anthropology is the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [ 1 ] and even within the same culture in different time periods. [ 2 ]
Blue was used in ancient Egypt for jewelry and ornament. [1] In the Renaissance, blue pigments were prized for paintings and fine blue and white porcelain. In the Middle Ages, deep rich blues made with cobalt were used in stained glass windows. In the 19th century, the color was often used for military uniforms and fashion.
Color theory asserts three pure primary colors that can be used to mix all possible colors. These are sometimes considered as red, yellow and blue or as red, green and blue . [citation needed] Ostensibly, any failure of specific paints or inks to match this ideal performance is due to the impurity or imperfection of the colorants.
Cultures assign different meanings to colors due to religious influences and social beliefs. [34] Differences in color categorization between languages are caused by differences in the overall usefulness of color to a culture or language group. [35] Different areas of the world can differ widely in environment and the colors readily available ...
Primary colors of the CMY color model: cyan, magenta, and yellow, mixed to form secondary colors red, green, and blue. The RGB color model is an additive mixing model, used to estimate the mixing of colored light, with primary colors red, green, and blue. The secondary colors are yellow, cyan and magenta as demonstrated here:
When you see posters and graphics related to Black History Month, chances are you'll see them designed with the same four colors: red, black, green, and gold.
Like many other cultural references to the rainbow, these either emphasize the possible sublimity of the natural world or the cheerfulness, joy, and celebration often culturally associated with a profusion of colors. In 2012, American artist, Michael Jones McKean created a large-scale artwork, The Rainbow. [5]
Just the use of color may portray meaning to company logos, according to some research [45] that determined that color affects people's perceptions of a new or unknown company. Some companies such as Victoria's Secret and H&R Block used color to change their corporate image and create a new brand personality for a specific target audience. [45]