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A rate card, also known as a rate sheet, is a structured table or list that sets out the different list prices that apply to a range of services provided to enable the buyer to compare the options available. It is typically the standard published rates and therefore the maximum price a buyer will be expected to pay.
Price optimization is the use of mathematical analysis by a company to determine how customers will respond to different prices for its products and services through different channels. [1] It is also used to determine the prices that the company determines will best meet its objectives such as maximizing operating profit . [ 1 ]
Shopify is the name of its proprietary e-commerce platform for online stores and retail POS (point-of-sale) systems. The platform offers retailers a suite of services, including payments, marketing, shipping and customer engagement tools. [3] As of 2024, Shopify hosts 5.6 million active stores across more than 175 countries. [4]
For example: if a firm sells a product to their customer for a cheaper price and that customer resells the product demanding a higher price from another buyer then the chances of the firm failing to make a higher profit is predicted because they could have sold their product at a higher rate than the re-seller and made further profit. [24]
Customer cost refers not only to the price of a product, but it also encompasses the purchase costs, use costs and the post-use costs.Purchase costs consist of the cost of searching for a product, gathering information about the product and the cost of obtaining that information.
Value-based price, also called value-optimized pricing or charging what the market will bear, is a market-driven pricing strategy which sets the price of a good or service according to its perceived or estimated value. [1]
The competitive edge of the C2B e-commerce model is in its pricing for goods and services. This approach includes reverse auctions, in which customers name the price for a product or service they wish to buy. Another form of C2B occurs when a consumer provides a business with a fee-based opportunity to market the business's products on the ...
A changeable prices menu at a fast food stand on Emek Refaim Street in Jerusalem. Dynamic pricing, also referred to as surge pricing, demand pricing, or time-based pricing, and variable pricing, is a revenue management pricing strategy in which businesses set flexible prices for products or services based on current market demands.
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